I have been getting e-cig related spam on 2 of my email addies I've used to order e-cigs. Started about 1-2 weeks ago.
Most of them are from a company called Smart Smoker offering a free trial.
I've been getting the Smart Smoker emails too, they show up in my spam folder, didn't even want to bother to 'unsubsribe', just daily delete the contents of that folder.
I have been using 2 email accts, one was to sign up here ( that's the one that gets the ss emails), the other to order supplies and that one never gets any ecig spam.