okay so this may or may not be a stupid question. Can you build a square coil or of the sort and it work properly? I don't mean 4 round coils to resemble a square. I mean if I were to wrap a foul around a square block could I? And would it work efficiently or blow up on me.
Almost everything has been tried already ... almost. Thanks to Romano Cheese we've now seen one example of your idea

I can't think of any issue this design would have that can't be overcome to the point that it will give you at least a satisfying vape. There is a Japanese cotton called Koh Gen Doh. I bought mine from these folks. When you cut a sheet of it the cross section is square. I use that in round coils and it works superbly. Can't be any worse to use round cotton in a square coil. Square cotton in a square coil sounds like it could be pretty good too
OTOH, the only way you'll know is to try it and see for yourself. You can also put the cotton on the outside of the coil dragon style. Google 'dragon coil' and you'll see what I mean. It's not really a coil design, it's all about how it's wicked.
If you try it definitely let us know how it goes for you!