I agree!....It is very startling to say the least!....I went to the local cash & carry to buy My pound bag of "Cool Mint" loose....(I'm having a hard time even saying the word tobacco....LOL)...and a carton of Menthol "Tubes"....Total cost...$13.99 for the....You know..And $3.95 for the Filter tubes...Total..$19.00 with sales tax....Standing in line to pay and right at Eye level was the ZigZag version of the e-cig on sale reg.$19.99 it was 20% off with a free 10.ml bottle of Your choice!....The juice runs around $4.99 so ,regular price together,$26.48 with sales tax so knock off $4.99 for the free bottle and 20% off comes to...$16.96...Out the door with a savings of...$9.52!...So It was a calling I think!...I grabbed one and put the other "junk" back....Picked the Menthol juice and its a 1.8% nic and replaced My Menthol kick I was chasing with the other junk! And I did some You Tubin' and WOW did not know about "vaping" at all! the mod box builders that are very creative too!.Where have I been the last few years...So In just one week after stopping analogs/ starting the digital thing,I have a few devices already,some store bought( a whole new meaning to THAT phrase)and some Tin type cans...But with 4 Ni- MH AAA rechargeable type,and it hits like a champ with a simple C4 Clearomizer!....Sorry for rattlin' on #4....Vapercatz....