Taste over throat hit. It's the cheap cigarettes that tear your throat up. The better cigarettes are milder. Of course, I use 510 but mainly for vapor and nicotine delivery. I reduce the throat hit by doing a mouth inhale and using 11-12mg liquids (more than enough for me with the 510). I'll usually drip to improve flavor and vapor right from the start and top off for longevity. Throat hit has too many inconsitancies. Strength of juice, flavor, manufacturer, and e-cig atomizer can all play a factor.
I smoked the same stupid "flavor" for decades. I always love the people who want to get a e-juice that tastes like a real cigarette. After a few months, cigarettes are so bad who would want that taste! You'd send it back for a refund. You find a real cigarette that tastes as good as a mentol vape and I'll eat it. You just can't do flavors justice by setting something on fire and breathing in the resulting polution.
--Prof Daffy