
let’s summarize the dire findings in that chart.
- We now have 27.7% thinking e-cigs are more harmful or much more harmful than cigarettes, and 62% think as harmful or more harmful. There is absolutely no substantive basis whatsoever to think this.
- Only 2.6% have an approximately accurate perception “much less harmful”.
- “Less harmful” now stands at only 8.6%, but even this is a misperception – less could mean a bit less but far short of much less. 20% less harmful is still wildly inaccurate and would be included in this answer.
- “Don’t know” in this context is probably a significant barrier to switching. Given the conflicting and confusing information circulating, don’t know would be a reasonable answer and a reason not to risk switching.
- The trend is deteriorating but bears no relation to actual knowledge – the biomarker data collected since 2014 suggest very low toxicant exposures and several studies show improving clinical outcomes compared to smoking.
More info can be found here: E-cigarette risk perceptions – an American crime scene
IMHO nobody will save US vape industry when every year amount of US voters who thinks vaping is more or at least as much as harmful as regular smoking is increasing X times.
Plus more and more people believe that flavoured vaping options are being sold to make their kids start to vape



Seems like Vape advocating organizations along with US vapers altogether did much less than the ones interested in destroying this industry for the passed 5+ years
That's a shame to witness what's happening in the US. Especially when most of you guys aren't even fighting back for your rights to vape.
