I only watch vids of rebuildables and he has almost always got the stuff he reviews for free.....like a boat load of other reviewers and getting something for nothing will always insert a bit of biased approach so you have to not watch for their opinion but for the details in the product.
Why didn't he ever review the iHy.....I think Face had been in touch with him waaaaay back in the beginning....then again he never actually reviewed the Zen devices either.....maybe it's a states biased.....I don't know I watch a ton and gleam what I can not from the reviewers opinion but the info/specs and close ups.
Free advertising, you are right about the US stuff.