I have PCs because it's what I'm used to. To me it seems that Apples are more for the average consumer... People that have limited knowledge of computers/applications. (that's just been my experience anyway)
I'm with RebelGolfer on this one.
I'd agree that Apple consumer electronics running iOS are targeted for average consumers. The entire 'App' framework was built to abstract the user from the operating system. It's easy to use but you don't get a command line, access to the file system etc. You could also argue that it makes the
device more secure and reliable that way, but it is what it is...iOS is not for mobile 'power' users.
OSX is a completely different story. It's based on FreeBSD, an open source unix server platform. Most of the developers I know prefer using OSX over windows because not only can you develop your code, you can also develop your supporting shell scripts, crontabs etc. right on the workstation. It's a one stop shop. Many high end workstations creating Hollywood special effects are Mac Workstations, and Mac has always been the preferred platform for graphical editing and professional desktop publishing.
I went Mac largely after the Microsoft debacle that was Windows Vista (the worst memory hog of an operating system ever created). Microsoft almost won me back with Windows 7, which is still and excellent OS. Then they released Win 8 with the metro interface to give the common look and feel across platforms (and I don't own a surface tablet or windows phone...so I don't care). That's where both companies are going though...they want a common OS across all their products so you can have the same user 'experience' regardless of what device you're on, so you either mix and match (which is fine, you just lose out on some cross-platform functionality) or you go all-in. I went all Apple because of Mac OSX and haven't seen anything compelling enough from the competitors to switch just yet.
I just hope someone starts innovating. I don't have much hope with Tim Cook @ Apple, he's a device guy and not the computing visionary Jobs was...Satya Nedella may just turn MS around, but it will be at least 2 years before we really see the effect of his leadership. Google will continue to push them both but I have a hard time understanding what that company's long term vision is, lately the only real hype has been around their driverless car (haven't even heard anything on the Google glasses lately).
/Tech rant
