I want to agree with everyone in this thread, i really do. It would be fantastic to isolate ourselves from cigarettes completely. To remove any tie, and have vaping considered to be something entirely diferant would be wonderful. And i can see where some people minds, my own included, first inclination would be to try to spur the perceptions of our products in that direction.
But, i should note that the similarities between e-cigs and normal cigs was the only thing that saved us from FDA regulation, twice. Without being tied to our cancer breeding degenerate cousins in some way, we would probably have to deal with a full ban on e-cigs. It is not a stretch to think that if the FDA was succesful during that court case, that they would expand the ban to all e-cig importers with eyes to do something about the local boys as well. I do not know if you took the time to read through both judge Leon and the apeallate courts decisions or not. But, the courts ruled that the FDA can only regulate us like they can regulate analogs because they are both considered to legally be tobacco products.
Ironically enough, being considered a tobacco product is actually a good thing for us. Otherwise you would be talking about years of testing so expencive that no e-cig company would be able to fund it. In short, it would have been the deathnail for e-cigs.
Also, i do believe that getting a smoker to try something marketed as an e-cig is much easier to do than to get a smoker to try something marketed as a PV. And isnt that what all of us want to do? Dont we all want to help those who want to give e-cigs a chance the best opportunity to succede in getting off analogs? It seems that naming them something that has the best chance of getting a smoker interested in them is what will ultimately cause the better good. After all, if a smoker never tries it, what good is it doing to anyone?