Selling stuff that the user has to keep buying Again and Again and Again isn't a Bad Business Model. And BT knows that the Pre-Deeming, all Stocked Up Crowd, isn't going to be their Customers.
So they are looking more at the Next Generation of "e-Cigarette" users. The Ones who Haven't Quit Smoking Yet.
They aren't going to be happy with that and will be trying to get brand new people to use their products as well, not just former smokers. I don't think hobbyists and DIY'ers will be of any more concern to them than "roll your own" smokers were. They will make it as hard as possible for anyone else to compete though. Really, while it sucks for the consumers, it is smart business.
I know plenty of people for whom running a PT on a Spinner is way too much bother.
Yes I know quite a few as well, and for those people willing to incur a higher ongoing cost in the name of convenience the BT ecigs will be good products and these users will definitely be their primary targets. There are a lot of them out there.
Gottlieb seems to be addressing flavors currently...we shall see where that takes us. I agree the writing is on the wall, and I don't think it looks very good for things as we have had them till now?
For DIY juice users I don't see how Deeming Regs can have any effect since we are using food flavorings. I just can't see him banning food flavor sales or trying to justify a huge tax on those raw flavorings. The ONLY things that could possibly impact me at this point are the devices and the nic base.