This needs fixin'?

[somdcomputerguy]

SilverPush is an Indian startup that's trying to figure out all the
different computing devices you own. It embeds inaudible sounds into the
webpages you read and the television commercials you watch. Software
secretly embedded in your computers, tablets, and smartphones picks up
the signals, and then uses cookies to transmit that information back to
SilverPush. The result is that the company can track you across your
different devices. It can correlate the television commercials you watch
with the web searches you make. It can link the things you do on your
tablet with the things you do on your work computer.

The full blog entry - The Internet of Things that Talk About You Behind Your Back - Schneier on Security

 

[DaveP]

It's pretty much equivalent to walking in public these days. Cameras track you for theft prevention. Street cams film accidents, robberies, joggers, and casual strolls down the block. Companies track what you look at online, what you buy, and how you shop. Your credit card company records your movements through your purchases and develops a profile that can signal irregular usage in order to notify you if something doesn't seem right. The NSA records your phone call "meta-data" and knows how you move around during the day and who you communicate with.

It's an Orwellian world we live in.