Thoughts on Terminology, Language, and "Spin" (please add)

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Regarding the politics of it all, I hate to say this, I really do, but I'm slowing convincing myself we need to market the E-Cig as a "PV" and "vaping" and try to really remove ourselves from the Cigarette/tobacco industry as much as possible. Really, the only thing in common is the nicotine.

As much as I hate the way language can be used against people, I feel we are in a position to damn ourselves by using terms like 'E-Cig", and by utilizing the "smoke anywhere" marketing.

Some of my thoughts:

Don't flaunt your vaping (ie. don't use it in a way that seems to bypass smoking bans, etc).

Absolutely use it in public. Answer questions about it, share the knowledge.

.........anyone got some ideas or terms we can use to try and keep ourselves out of the cross hairs of government and the tobacco lobbyists
 

NCC

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I agree [period] I haven't called my devices eCigs since about my first week or two of vaping. And, when someone asks me about my "eCig", I simply tell them that it's called a PV and what PV stands for, that I'm not smoking ... since there is no smoke, no combustion. To me though, it's not a matter of politics ... just the facts.

There's a lot of intentional misinformation being spread by Big Tobacco, Big Pharm, and governmental agencies, who all are losing money due to vaping. You will run into objections from your aquaintences, based on this propaganda. It is our duty to be informed and politely point out the inaccuracies.
 

kristin

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While I agree 100%, unfortunately, I think it's too late. I wish the manufacturers had the forethought 6 years ago to somehow get the point across to smokers without calling them "cigarettes."

We can call them anything we want, but the antis, media, legislators, manufacturers, vendors and all are calling them electronic cigarettes and we have no way to change that.
 
We can call them anything we want, but the antis, media, legislators, manufacturers, vendors and all are calling them electronic cigarettes and we have no way to change that.


LOL

So far, all of us who've posted in this thread live in a country that tried to change French Fries to Freedom Fries.

Repetition works. Slogans work. People generally don't think.

If we can work the terminology and marketing to our own accord (and get the suppliers to do the same) we not be able to beat them, but I do think we can slow them down.
 
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