If I bought something defective at Walmart or Target and brought in the product with the receipt, I would get my money back. How about in the vape world? Not a chance. You've got to deal with the company yourself and they will jerk you around until you give up and forget it. If you are very lucky, they will send you a replacement device after the vape store owner asks the company to do them a favor. Three months and tons of phone calls later, you might get a replacement device. But most people either give up or don't try to begin with. There's always plenty of new marks trying to quit smoking.
Some interesting background I saw yesterday on customer service.
'Your call is important to us': Not really, University of Minnesota study shows