Considering many of us replaced smoking with vaping, I don't really have any heartburn over the way the ad reads. Especially as folks like me WANT vaping to provide the results we got when we were smoking. It's not saying vaping is smoking. It's saying it delivers the satisfaction we got when we smoked. And that would be something I'd definitely look for if relying upon advertising to make a choice.
So no, it's NOT something all vapers are trying to get away from. Especially those of us that are using vaping as an alternative to smoking.