don't know if anyone else does this, but i found a way to get a slamming throat hit off my 901, i cover up the intake hole and take a big drag (no air passes through but the atomizer heats up and LED comes on), then i let go of the intake hole and the vapor really hits hard, it's like a whole different type of inhale. Def makes my marlboro liquid hit hard like a real full flavored cig.