There are now three brick and morter vape shops that I've found in all of NYC. Only one is convenient enough to actually go to. The others are several blocks away from the nearest subway station. You bet that they're over priced. I sill buy liquid and coils from them when I can though.
The overhead in NYC is incredible. Rent is astronomical. I know as I rent office space for a living. But there's a market for a brick and morter in NYC. We need a place to go to for emergencies and what not, so no matter the price, I try to buy a few things from them here and there to show support.
Their staff is friendly and knowledgable. They take the time to show a customer how to work xyz, and they help their customers troubleshoot problems. I'm sure there are a lot of people out there who don't want to bother with finding a forum, and wouldn't be vaping without that hands on help. Also, for those experiencing an emergency and can't run out of work to pick up a replacement coil or e liquid, they offer same day delivery within NYC. You can't beat that.
Still, I cringe everytime I see someone buy some of their more expensive equipment. An MVP 2, iClear 16 kit for $80? An iTaste VV v3 express kit with only 2 iClear 16's thrown in for $70? Yikes. I tend to stick to their liquid, which is top shelf stuff and pretty spot on with the Internet for a bottle of Standard or Alpha. Coils too, which are pricy, but still affordable to me.