I believe they understand the chemistry, which is to me unfortunate. On their website they say:
"We rate the shelf-life of this nicotine base to be upwards of two years without degradation or oxidation. All you need to provide is a freezer (~ -20C) for storage!"
So they claim their extended shelf life packaging delivers zero degradation for two years at -20 deg C. Sounds impressive, right?
Madvapes did an experiment on nicotine degradation over time a few years ago. They tested nic base in a refrigerator, at room temperature, room temperature in sunlight and at room temperature in sunlight in an open bottle.
Here are the results. It would have been better if they didn't stop collecting data after only four months, but at least we have that.
Look at the data and you'll see that nic in ordinary storage degrades very slowly and the colder you store it the less degradation occurs. Open bottles and sunlight are issues but do not make a catastrophic difference. No noticeable degradation after four months in the fridge means to me that at worst you'll lose 2% per year so after 10 years you will have lost 20%. That should be significantly less, say 10%, if you store it in a freezer so my 100 MG/ML base will become 90 MG/ML. Maybe the degradation accelerates a bit over time? I don't know but I can live with that
Nude Nic claims zero degradation after two years. I doubt that's true, there has to be some degradation unless you take the temperature to zero kelvin. That's picking a nit, but I believe it's a valid point as they
are marketing
zero degradation. They also don't compare the staying power of their process to others on the market and do not extrapolate to longer time frames.
For me this is classic marketing 101. Claim 'new and improved' and do not mention there is only a 2% (insert any other small number of your choice) improvement in performance but imply a significant benefit to consumers. I don't buy it but as I said before YMMV.