New PV users can be bombarded with marketing from companies that rebrand, then seriously overprice. A quick Google of "e-cigarette" brings the major offenders to the top of the search, within faux "review" sites. Then, they get ripped off, or as I like to say, "White clouded."
It's good that ECF hits toward the top, as well.
Yes, I went to a few of those "review" sites. I didn't trust any of them because I didn't know who was doing the testing. I assumed that they were run by some e-cig company or other. They may have been legit, but my spider sense told me otherwise.