I'm not certain what Spartanstew means that CASAA is "political." It's kind of like saying owners of trapping supply company wouldn't want to "mix politics with their business" by supporting their customers and promoting the National Trappers Association.
When your whole industry and livelihood is under attack, not being involved in the fight (or "politics") and getting your customers involved, as well, is pretty naive.
That said, CASAA isn't an industry association or representative. We represent consumer interests, which don't always align with business interests, but often do. Some e-cgarette companies have instead joined SFATA, ECIG or AEMSA, which is great, as far as we are concerned! We just want to see them involved in this fight in SOME way that matters!
CASAA is only "political" in the sense that we are forced to engage with lawmakers to ensure that smoke-free alternatives remain affordable, effective and accessible and that the truth about THR is known. We aren't "political" in the sense that we are paid lobbyists or get involved in elections or endorsing candidates.