I too am pretty new to all this, and want to begin by saying the advice given above is excellent. I'd like to add a couple of points though. First, you didn't mention what you're willing or able to spend. In my case I had to keep costs down as much as possible, while getting the best "bang for the buck" I could find. You said you didn't want it to look like a cigarette, and neither did I, but I wanted long battery life between charges, and lots of options for accessories, flavors, etc. So I chose the E-Power 14650 kit. I found it for $42, plus I spent a few bucks more for juices; total bill including shipping was less than $75, and I was ready to rock & roll! What it is, is sort of an eGo clone/mod, with a few differences. First, its rechargeable batteries are separate from its switch (the kit came with 2 batts) and are pretty standard, and inexpensive; I since bought a couple of spares for $4 each. I also bought a spare switch for $10 or so, and a spare charger. Then more juices, cartomizers, some attys for dripping, etc. My point is, from what I've read I don't see where an eGo can do one thing I can't do with this E-power, and it seems to me by its modular design it will remain a lot less expensive to maintain. I absolutely love this thing! The only thing I wish it had that it doesn't have is variable voltage, and one day I hope to get a Darwin or Provari or whatever for that purpose, but that will just have to wait.
One other thing: Yes, do your homework before you buy, but remember: while you're doing your homework you're still burning little sticks of rubbish & poisoning yourself needlessly. There are all these options available, and any one of them is better than that. So read, weigh the advice, study the options, etc... but the sooner you make a choice, the longer you're likely to live to enjoy it.
Welcome aboard... and I hope you'll enjoy this forum, and your new vaping experience, as much as I am! God Bless