What you want is a disposable setup it sounds like. Which is fine, but I prefer a setup that I have control over and doesn't cost an arm and a leg. I spent money one time, I have a rebuildable tank and a removable battery. If I upgrade, I upgrade. If I break it and have to replace it that's on me. But I prefer to buy wire and cotton. It's like rolling vs premade. You can save a lot of money rolling your own cigarettes and plenty of people do that. More so in Europe than here because of the cost I guess. If you want an average vape experience comparable to a cigarette get a disposable, like cigarettes are. If you want to blow competition quality clouds, and have a flavor intensity like no other, you're going to have to work for it.
And it's funny you compare companies to Apple.. Apple made a closed system with few options. I work in the graphic industry and nobody uses apple. The software doesn't work well, the hardware is eh, and they are too expensive. At my pretty expensive private college everybody was always mystified that we didn't have a plethora of apple computers because of the Apple and graphics software myth...then I showed them the apple computer room. Brand new computers that stumbled on Adobe software, and couldn't even network render in Maya. So we used computers 4 years older in the pc lab because they worked, there's just so much software out there for pc that isn't available for Apple.
I don't want a closed system. I want an open platform.. One that's open to new ideas and has enough options so that everybody can find a setup that works for them. I don't want a company like ipv to push a new device on me just because the screen is bigger.