What happened to the good ole addage "Buyer Beware"?? Most B&M merchants, not all but most, nowadays are getting into a perceived cash cow and get out business practice. A lot of these types know nil to nothing about the vape industry, and buy tons of cheap blister pack starter kits and other such garbage from 2nd, 3rd, even 4th hand wholesalers, because a lot of manufacturers prices are way high dealing with a little thing called an MOQ (Minimum Order Quantity) on every item, 10 of a certain item or more, to load a full store you are talking $5k or more before opening the door. Retailers with both a B&M and online storefront, make money via volume sold, and 9 times out of 10, the online storefront pays most of the overhead in sales, examples look at Madvapes, when I first got started they had 2 B&M storefronts, they now have several due in part to their online presence.
The moment a vendor can sell 20+ of an item in a single day, they can get product directly from the manufacturer buying in bulk going up six, seven, even eight pricing tiers to drop their costs per item way down. There are multiple variables that come into play with any type of store front, sell in bulk can lower prices, if volume of sales is low, prices will be high. Predatory, unsavory "Businessman" aka just a flat out crook, gets in, gouges his patrons, and abandons ship to the next venture. In my region, there are dozens of B&M store fronts, 75% are very high (2x to 3x over online), 25% are reasonable (50% to 25% over online), 50 bad/50 good type of customer service and other services they render, 90% of the ones I've seen open since vaping are still open and booming high prices or not. Several close to me, about six of the ten I patronize, the 2nd closest is my local go in, sit back, buy a bottle juice, maybe some other random supply, chill out, and socialize on a day off due to it is not the best shop price wise or inventory wise, their customer service, knowledge, and make me feel welcome and comfortable being their, my previous haunt shop before this one opened was 15 miles away compared to only 3.
Don't like the higher prices, keep it online for your purchases then.