Why don't people want e-liquid labels changed?

[itskohler]

What I am seeing within the vape community is a growing change in mindset amongst vapers, like Andrea just said. Name calling will only make us as a community look less intelligent and ultimately, take more steps backwards.

Be the change you want to see. If someone doesn't understand, teach them. I can't tell you how many times I see that and it drives me nuts.

 

[Jode]

Just a Simple Question:

With all the Hype and Scrutiny that e-liquids have come under in the Last Year, what do you think the Chances are of Cartoon Characters being allowed on bottles of e-liquid after the FDA Rules are Finalized?

Especially seeing that the FDA has said that there will be Standardize Labels?

And before the Usual Crowd jumps on this, I'm not Endorsing Nor Opposing Standardized Labels. Merely Stating what the FDA has said.

I do not have a crystal ball. I have learned in my years that it is pointless to worry about anything until it is said and done. If I was a juice company I might have a back up plan but until somebody that could actually fine or shut me down told me to change my ways I would remain calm and hope for the best.

 

[Mazinny]

We already know how stupid Zeller is, since he apparently thinks vaping is as dangerous as smoking. The REAL problem is why someone with such sub-normal intelligence is in charge of something like the CDC. I'd really much rather have some really smart people running that.

Andria

He is an FDA director Andria, and i don't think he believes that :

The FDA Says E-Cigarettes Are Less Harmful Than Smoking | Motherboard

 

[zoiDman]

We already know how stupid Zeller is, since he apparently thinks vaping is as dangerous as smoking. The REAL problem is why someone with such sub-normal intelligence is in charge of something like the CDC. I'd really much rather have some really smart people running that.

Andria

Listen to More of what Zeller has said.

I think we could do a Lot Worse if Mr. Zeller was not sitting at the Desk that he is. A Lot Better? Perhaps? But I know we could do Worse. Much Worse.

Like a Thomas R. Frieden.

 

[AndriaD]

He is an FDA director Andria, and i don't think he believes that :

The FDA Says E-Cigarettes Are Less Harmful Than Smoking | Motherboard

Oh sorry, those clowns seem pretty much interchangeable to me -- who's the sub-normal clown in charge of the CDC?

Andria

 

[zoiDman]

I do not have a crystal ball. I have learned in my years that it is pointless to worry about anything until it is said and done. If I was a juice company I might have a back up plan but until somebody that could actually fine or shut me down told me to change my ways I would remain calm and hope for the best.

OK...

BTW - I know a Couple B&M Owners. I asked one of them once in an e-Mail what his "Backup Plan" is if the Deeming goes the way He thinks it will.

He replied with this...



LOL

 

[Mazinny]

Oh sorry, those clowns seem pretty much interchangeable to me -- who's the sub-normal clown in charge of the CDC?

Andria

CDC has a more negative opinion on e-cigs than the FDA apparently. You get a sense of it from the article i linked.

 

[skoony]

Apparently yes. You move around multiple threads about "cartoons" avoiding to answer serious questions. So here it is for you one more time:

Is there any serious study showing the relative attractiveness, by age groups, of labels showing a cartoon cookie vs. a photorealistic cookie vs. just the word Cookie vs. Flavor 23 and some abstract art?

Or is this whole debate pulled out from a hat?

i a sure there are multitudes of studies.
toy manufacturers,cereal companies,candy makers you name
it i am sure have relied on marketing studies for a long time.
the point every one misses is if one wants to directly market
to children,they advertise in the appropriate market and its
clearly geared towards children.
what about Fred Flintstone you ask?
that's easy to explain. when the Flintstones aired it quickly
became one of the most popular shows aired in its time.
it also had more adult viewers than children. it was an
ad salesman's dream. he could sell ads for adults and those
marketed to children. there were ad's for adults and ad's
for the chillin'. as i recall no one was confused by that.
when the Flintstone smoking commercials came out i
do not recall any undue clamoring or anguished cries
lamenting the fate of the chillin'. some how as if a
miracle had occurred we seemed to sense instinctively
the difference between what was for the chillin' and
what was for the adults,even the chillin'. correct me if i am wrong but,
i believe Fred and Barnie were adults. cartoon adults
but clearly adults. then a funny thing happened the
advertisers for the children's products felt they were
not getting their bang for their bucks.they were paying
the same rates but,more adults were watching than chillin'.
well they all put their heads together and walla. COPYRIGHTDMCA
was born. to attract more chillin'. especially girls whom
scored low in the demographics.later Bam Bam was added
as COPYRIGHTDMCA was a success.
this little story is how advertising works in the real
world.
back in the day the chillin' new what was chillin' stuff
and adults new what was adult stuff.we knew the difference
between what was aimed at kids and the kids knew
what was advertised to adults.we didn't need nor want
the government having to do it for us.

regards
mike

 

[Jode]

OK...

BTW - I know a Couple B&M Owners. I asked one of them once in an e-Mail what his "Backup Plan" is if the Deeming goes the way He thinks it will.

He replied with this...



LOL

Unfortunate for a lot of small companies that could be the fate. I am very friendly with my local vape shop as well and really want good news for them.

 

[caramel]

What age group do you think this appeals to:

 

[skoony]

OK.

Guess will just have to Agree to Disagree.

BTW - Do you need to be 18+ to see Images when you use an Google Image Search?

no,there is no need.
no one stumbling upon and e-cig advert is likely
to run right out and get a e-cig.
it doesn't work that way.
regards
mike

 

[zoiDman]

no,there is no need.
no one stumbling upon and e-cig advert is likely
to run right out and get a e-cig.
it doesn't work that way.
regards
mike

Your Right... There Isn't any need.

But People of All Ages actively search Google Images for Specific Images. e-liquids is No Exception.

Heck, some here have Argued that that is Why Retailers Need these Cartoons. So that People Will See Them.

LOL

 

[skoony]

Your Right... There Isn't any need.

But People of All Ages actively search Google Images for Specific Images. e-liquids is No Exception.

Heck, some here have Argued that that is Why Retailers Need these Cartoons. So that People Will See Them.

LOL

so what.
are you telling me millions of children are going to hop on the
net and search for images of e-juice advertisements.
if they search for bunnies they might stumble upon an image
related to an e-cig advert. are they going to like the image and
run right out and seek the product? no.
if you show and brightly colored image with a cartoon figure
advertising cigarettes next to a black and white image with
no cartoon figure advertising cigarettes to a child (and that's what they did) guess what?
the child will be attracted to the brightly colored cartoony
advertisement each and every time.
you can take the same child and show them a black and white
not cartoony advertisement of their favorite candy next to
the colorful cartoony cigarette ad and guess what?
the child will be attracted to the cigarette ad.
what does that tell us?
regards
mike

 

[zoiDman]

...

if you show and brightly colored image with a cartoon figure
advertising cigarettes next to a black and white image with
no cartoon figure advertising cigarettes to a child (and that's what they did) guess what?
the child will be attracted to the brightly colored cartoony
advertisement each and every time.
you can take the same child and show them a black and white
not cartoony advertisement of their favorite candy next to
the colorful cartoony cigarette ad and guess what?
the child will be attracted to the cigarette ad.
what does that tell us?
regards
mike

What does this Tells Us?

That you just made the same Compelling Example that the ANTZ Senators will make to the General Public. And the General Public will Believe them.

The Only difference is that these Senators will say that People who Put Cartoon on Bottles of el-liquids did Intentionally it to Attract Children. And the General Public will Believe them.

And that the Entire e-Cigarette Industry is Irresponsible. And HAS to be Completely and Severely Regulated. And the General Public will Believe that also.

 

[hashtag]

The argument that kids go for brightly colored labels over black and white unbranded labels applies to adults too. Of course if you show people the same product in branded packaging and plain black and white they will choose the branded product. Just look at the subox mini thread in this forum and you will see how much adults like the branding and marketing. There are about ten pages in that thread of us talking about the branding and marketing and how we love the sexy kangertech packaging.

I stand behind my earlier statement that it is designed to appeal to adults. I don't know anyone in the industry that wants to appeal to children or get them vaping. It's just that our adult brains like a lot of the same bright colors and marketing magic as children do.

 

[zoiDman]

...

I stand behind my earlier statement that it is designed to appeal to adults. I don't know anyone in the industry that wants to appeal to children or get them vaping. ...

I don't think Anyone hear is Saying that Anyone is Intentionally using Cartoons to Attract Children. I know I'm Not.

But Unintentional Actions can have the Same Ramifications as Intentional Ones.

 

[caramel]

@hashtag : Let me check your theory. We have a "Colibri" e-juice. Which image appeals more to you?

 

[hashtag]

I don't think Anyone hear is Saying that Anyone is Intentionally using Cartoons to Attract Children. I know I'm Not.

But Unintentional Actions can have the Same Ramifications as Intentional Ones.

I don't disagree with that. I like a lot of the cool unique labels but I certainly would rather have a plain looking label than a regulated industry.

 

[Completely Average]

so what.
are you telling me millions of children are going to hop on the
net and search for images of e-juice advertisements.
if they search for bunnies they might stumble upon an image
related to an e-cig advert. are they going to like the image and
run right out and seek the product? no.

What about in your own home?

Let's say you have a small kid. They see the things in your own home, right?

In the kitchen they see this:



And you tell them that this is for them, that it's OK for them to eat it, and you'll even help them get a bowl of it to eat.

Then, sitting on the counter they see this...

Do you think that kid just might be tempted to take a drink?

 

[caramel]

Also, sitting on the counter, guns, ammo, rat poison, mace spray, gasoline , cigarettes and matches.