I'm not sure that contacting the big media directly is the right approach; their job is to report on events, nationally, not becoming *advocates* for the people, which is a *rule* in *good journalism*.
You'd have better luck with a petition, handed over to city hall, on event day. The petition could simply be to request that e-cigs be recognized as safe, and a viable alternative to smoking, and that citizens will continue to express this, yearly, to maintain the availability of e-cigs, pending FDA regulation(s), if any.
Sending emails to news outlets just might make them think about the chance that there just might be a second side to the issue. There's a possibility that they have no clue how many people are watching them and seeing how wrong they are getting it.
The Calls to Action are about sending letters to city hall and that sometimes works and sometimes doesn't. Why not give this a chance too?
Think about it.....just for 1 day....... Thousands of emails from around the world..... Being popped into news room computers. I think that would get attention.
There they are, sitting at their little cubicle desk. Ping....ping....ping. All day long. All these emails. From you and I and Tvan and Elf, Buzz and Baditude