E-Cigarettes Attract Investors, Regulatory Scrutiny - WSJ.com
A group including Silicon Valley entrepreneur Sean Parker is investing $75 million in a leading maker of electronic cigarettes, part of a wave of money firing up a market that is under increasing regulatory scrutiny.
The market for e-cigarettes—battery-powered devices that turn heated, nicotine-laced liquid into vapor—is small but growing rapidly, in part because they are increasingly seen as less harmful than conventional cigarettes.
Mr. Parker, who co-founded the music-sharing site Napster and was the first president of Facebook Inc., is part of an investment group acquiring a minority stake in Scottsdale, Ariz.-based njoy Inc., one of dozens of e-cigarette companies that have surfaced since 2006.
"There's a huge opportunity to transition the entire world away from dangerous, carcinogenic, combusting cigarettes," said Mr. Parker, who has been a big donor to cancer research, in an interview.