I agree and that's what they need to realize is that their customers are becoming more and more knowledgeable and proficient. If they keep trying to wow us with bull.... that don't work so well or is not an improvement it will eventually hurt them. Probably not a huge hit but I for one hope they will be laughing a little less on their way to the bank. But in reality how much can you hurt a company that sells one or two items for what they probably pay one employee for the day?