Depends on whom you mean by “who”. Big tobacco is trying that hard. As it always has been ever since their ecig failed so spectacularly 10 years ago. In Australia and in national stuff in the US it looks that way. Though in the US federally it also seems like they’re also trying to bring back COVID. Minnesota would have to be duped though. The big problem is the trend of “Smok’in in the boy’s room” thing with disposables seems to be what they are fighting and the problem is the children grew up and don’t know how to use non-disposables. The whole “it’s worth up to 5% of my income not to Learn” thing I’ve been seeing is mystifying to me. It’s true, $200-600/month is not enough to convince some people. It should be enough to convince a lot of people though.