Seems like a good reference point for further discussion.
Given that the Objectives and Goals will further indicate our efforts, focusing on the e-cigarette/PV, I'm comfortable with the wording.
Also, I like the notion of including the word noncombustible, but to avoid redundancy in the mission statement, I would propose to include this, possibly, in the Objectives or Goals.
noncombastible is good, but smoke-free is simpler.
maybe, as sugggested i think by webby, include 'legal' before 'right'