- Apr 2, 2009
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FDA's CTP sent the following e-mail out today (to subscribers), which of course didn't mention how the sharp increase in vaping has sharply reduced youth cigarette smoking to a never anticipated record low.
The Real Cost,” was awarded a gold Effie in the Disease Awareness and Education category at the 2015 North American Effie Awards on June 4, 2015. The campaign was recognized as one of the most effective marketing efforts of the past year for its insightful communications strategy, outstanding creative, and success in market. Winners were selected by a panel of judges consisting of marketing and advertising industry leaders from a wide array of disciplines.
“The Real Cost” campaign launched in February 2014 and is the FDA’s first national public education campaign designed to prevent young people from using tobacco and to reduce the number of kids ages 12-17 who smoke. The campaign aims to make teens hyperconscious of the real cost of every cigarette through breakthrough, fresh portrayals of the health and addiction risks of tobacco. Paid media for the campaign is reaching more than 95 percent of the target audience and has generated more than 3 billion digital impressions on youth-focused websites. Additionally, our web and social media tactics have engaged more than 7 million unique visitors on the campaign’s website, produced over 5 million interactions via social media, and garnered more than 24 million views of the ads on YouTube.
The Real Cost,” was awarded a gold Effie in the Disease Awareness and Education category at the 2015 North American Effie Awards on June 4, 2015. The campaign was recognized as one of the most effective marketing efforts of the past year for its insightful communications strategy, outstanding creative, and success in market. Winners were selected by a panel of judges consisting of marketing and advertising industry leaders from a wide array of disciplines.
“The Real Cost” campaign launched in February 2014 and is the FDA’s first national public education campaign designed to prevent young people from using tobacco and to reduce the number of kids ages 12-17 who smoke. The campaign aims to make teens hyperconscious of the real cost of every cigarette through breakthrough, fresh portrayals of the health and addiction risks of tobacco. Paid media for the campaign is reaching more than 95 percent of the target audience and has generated more than 3 billion digital impressions on youth-focused websites. Additionally, our web and social media tactics have engaged more than 7 million unique visitors on the campaign’s website, produced over 5 million interactions via social media, and garnered more than 24 million views of the ads on YouTube.
