So, we've been having this discussion in another thread. From what I've understood of everything that is happening, the "real teeth" don't take effect until 2018 for products that were already on the market as of 8/2016, if you were to release a new product today(or 8/9/2016) it would require an approved PMTA before it could be marketed. The entire rule is already in effect, there are just grace periods for certain provisions for products that were already on the market as of the date the rule took effect.
As for the applications that you've prepared, I think we're just all a little confused, are you talking about the detailed product/ingredient listing? As far as I know the only "application" is the Pre-Market
tobacco Product Application.