In my opinion, TVECA represents a very narrow and specific segment of the community, one that does not provide much in the way of choices for consumers.
I'm not saying that TVECA is necessarily AGAINST flavors, for example, but I think it's clear that TVECA won't fight for them when push comes to shove. I see what is happening in California as an indication of where TVECA stands on, for example, the issue of flavors. NJOY, one of TVECA's largest members, rolled over and agreed not to sell flavors other than tobacco or menthol when challenged by the California Attorney General. Now, I understand smaller companies feeling that they can't afford to fight that battle with California, but NJOY is a TVECA member . . . where is TVECA on this issue? One of the "benefits" associated with being a TVECA member is "legal representation to preserve the industry."
I guess TVECA doesn't see preserving flavor choices as necessary to preserve the industry.
What other issues will TVECA view in a similar way? Sales via the internet are probably not necessary to "preserve the industry" in TVECA's view. One of the requirements of TVECA membership is that a company have a brick and mortar location where customers can do business in person. Ray Story told that he "knew for a fact" that sales via mail would be banned within months. (That was more than a year ago.)
Ray Story has also said that higher strength nicotine will be banned by the FDA, and most likely liquids as well. If TVECA believes these are foregone conclusions, then it will likely not fight for the right of vendors to sell these items . . . and consumers will be the losers.
There are other problems with TVECA, including the fact that the Board of Directors basically has the final say in making decisions, with it being virtually impossible for the TVECA general membership to override a Board decision. This means that unless a vendor is on the Board, its vote isn't going to count for much, if anything. Moreover, getting on the Board isn't necessarily easy since the Board is self-perpetuating (which in and of itself isn't a bad thing--unless you have a Board that has an agenda).
All in all, there doesn't seem to be much value for CASAA to become involved with TVECA. CASAA is a consumer organization, and I'm grateful that the Board of CASAA keeps the consumers' interests foremost in its decisions.
But even though I am a harsh critic of TVECA from a consumer standpoint, if a particular issue were to come up where interests of consumers and TVECA were aligned, I'd be the first to say that CASAA and TVECA should talk. Work cooperatively when it makes sense . . . but right now, it doesn't make sense, imo.