I think a lot of you are right, there's nothing *illegal* about selling things at drastically inflated prices. But talking about it, especially at a highly active forum like this, is something we should be doing to keep people by being suckered in by it.
As far as the TV-like logo... that might be illegal, depending on what sort of patents TV has. It is certainly something they should know about.
There are a few ways to run a successful business.
One is to have good prices and good customer service. This takes a lot of work, but also has pretty good longevity.
Another is to have inflated prices, a really good sales pitch, and no customer service. This is easy, and doesn't have much longevity. But if you're getting 3 times the money out of someone as a company that has fair prices, and all you're concerned about it making money, it works.
Since e-cigs are still a fairly new product which isn't regulated in a lot of places, places like ECF are where we need to be exposing these types of companies.