I would never eat Cinnamon Toast Crunch because I am an adult. I swear I wouldn't eat that stuff. Please believe me.
In all seriousness though, while they don't have any real proof that this is a way to "market to kids," I think eliquid vendors have gotten away with murder when it comes to appropriating others' brands -- whether it's "kid-friendly brands" or just any flavor brand in general. I don't particularly care one way or another, but I think for a business to enter into a field under scrutiny since its inception, it makes for an insanely goofy practice.
[From the mind of some random elqiuid maker: "Hey, I know we are being watched an all, but how about some Coca-Cola liquid? That'd be awesome! Surely we can fly under the radar by selling that way -- Coca-Cola ain't that big, is it?"]