All I can say is LOL???

[Stownz]

Göteborgs Rape, White Portion, Snus

I'm sure something is lost in the translation here, but I'm not quite sure what it is.

 

[hittman]

I may be missing something but I don't get the joke. In the description it says that the word rape' means "grate" which is how the tobacco was prepared originally. I love a good joke. Please explain.