- Apr 2, 2009
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Altria now says it supports FDA regulation of e-cigarettes even though Section 905(j) and Section 910 of the FSPTCA would ban the sale of all e-cigarettes, and other provisions of the deeming regulation would also decimate the e-cigarette industry.
E-cig sellers jockey for market position before FDA issues regulations
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E-cig sellers jockey for market position before FDA issues regulations
Altria, the parent of Philip Morris, will begin selling its e-cig line, MarkTen, in August in Indiana. David Sylvia, a spokesman for Altria, said any FDA rules should encourage "good product guidelines and good manufacturing practices" in the category. "It should lead to better product performance and reduced variability," he added.
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But Altria is holding the product to standards similar to those for its traditional cigarette brands, he said.
For example, although there are no federal rules about purchase age or behind-the-counter display, Altria's contracts with vendors state that "the product will be sold behind the counter, in a clerk-assisted fashion, to people 18 and over," Sylvia said.
Those agreements happen to comply with an Indiana state law enacted in July, but Sylvia said Altria supports federal regulation that would provide consistency for e-cig vendors, who now face a "hodgepodge patchwork" of state regulations.