Thanks for sharing this article. It made me think about cigarettes of the "future", always thought The Fifth Element got it right til I started paying attention to ecigs. I guess we are living in the future
One thing though, on a more serious note... it is disingenuous to say the only product innovations for analogs have been the filter and fliptop box. The use of additives (to "improve burning" and likely increase the possibility of addiction) midcentury to me is the most "innovative" step mfrs have made. Njoy's spokesman missed the mark there, but if they're looking for a buyout it seems smarter on their end to stay quiet about that.