As I said I am unaware of the legality behind marketing something as a XXX styled product. However, if the owner of the trademark has not filed and litigates, the point is moot as they are not embracing the purpose of a trademark or copyright. That being trademark and copyright laws are designed to "protect" intellectual work. Failure to assert/inform of the original owners right, may be grounds to consider this intellectual property public domain.
IMO, filing for protection is a bit of a catch-22. I believe you would present decent argument as to why not, but also believe pro-clone faction will justify that the clone is necessary so that those who want to try it out can afford to do so. And thus far, I am yet to see an argument from pro-authentic side that suggests clones will stop. So, the authentic maker could pay the $10,000+ price tag to get protection and either eat that cost (as cost of doing business) or, more likely, pass it along to consumer with result of higher cost for their product. Making the clone maker's price point even easier to justify and having the non-deceived buyers support that clone product, based on price. I could also see a business going through process of getting protection, but because, one step out of say 50, was not done properly, then a whole bunch of pro-clone buyers saying, "too bad, their fault, they lose."
So, given the current playing field, it is either better to not get protection and hope for the best or join the clone side of production and say to heck with those who care to do things that are questionable to a certain buying segment.
On the Hammer mod, yes all artwork if "original" is a trademark and should be litigated/protected against copy. As far as the design, it appears to be a re-purposed brass 90 degree hydraulic fitting which has been chromed, and possibly? machined. These are used in many industries, and they certainly have no right to claim it as an original design. A Cloner has the right to have new artwork in the place of the original and make it similar.
And as I noted above, I don't see it as possible to cover every base for authentic maker, and likely not worth it given how the market currently operates. If it were strictly manufacturers that were the potential hurdle, then I think this issue would already be squarely addressed. Instead, it is a whole segment of buyers who will pounce on any original maker if anything is not done perfect. And even if done perfect, then it will be "you priced it too high, too bad for you as clone maker prices it at level that is affordable and identical to yours, so you lose."
Seriously, why are we having this conversation? It seems pretty simple to me. You charge an extravagant premium for your product. You have a responsibility to defend/protect your product if it is WORTH that premium. It is pretty obvious that the vast majority of vapers are here for the utilitarian aspect, and not for the artwork/intellectual stimulation their mods provide. If you despise clones, let the authentic makers know you expect THEM to defend their "premium" product from clones. Dang where is the outrage over the single man that changed the modern world, and got screwed over in the process, Tesla? Vaping is about saving lives, not blowing clouds and being elitist. Cloud chasing would have never been invented if all of this clone crap was a part of e-cigs. Vaping would have died with this mentality, along with the millions it has most likely saved!
Again, I am non-mod owner/user. My cigalike device functions well, IMO, 95% of the time. I believe strongly if I push this point further, a substantial amount of mod owners will suddenly become elitist and make mince meat out of my position, my decision to stick to cigalikes. So, from where I'm sitting, watching fellow vapers spend hundreds, of not thousands, on "newest cool looking device," it strikes me that vaping is about more than keeping it simple and sticking to the one device type that helped you realize you could quit smoking if you continued with this device.
I further see vaping as mostly about recreation and suitable alternative to smoking, but not necessarily intended as replacement. Perhaps that was Hon Lik's intention, but need not be all manufacturers' intention, nor how Judge Leon ruled in Soterra decision.
As I see it, some vapers (strikes me as majority) have made vaping a hobby in the sense of collecting lots of (awesome) gear and using it at various times, or not using it, as it is deemed that much of a collectible. If that hobby is threatened, THEN it goes to the default position of, "but vaping help saved my life."
I see clone makers capitalizing on the very obvious push by vaping purchasers to have copy of the latest cool gear, and who are okay with idea that the design was blatantly ripped off from another manufacturer/product designer.
Disclaimer: When referring to clones I am in no way shape or form discussing any identifying intellectual markings. I am merely discussing the 1:1 manufacturer of said product with no identifying marks, or artwork.
Perhaps update this disclaimer to say, "I am in no way shape or form discussing any identifying intellectual markings,
as long as the manufacturer is 100% correctly protected."
For it seems you are saying, if not, then tough tooties for the original maker.