Bionic Cig

[Traver]

I thought this whole article was kind of interesting.

Most sources believe that once electronic cigarettes gain enough market share, as to affect the sales of traditional cigarettes, that the tobacco companies will soon look to enter this market by buying out competitors with established brands.

American Chronicle | Rapid Fire Marketing Issues Update to Shareholders

 

[Zal42]

It's standard PR noise. Although I think it's right -- if the vaping biz reaches a large enough size, tobacco companies will certainly purchase the biggest vaping companies. It's just good business.

I was more interested in this part, though:

The Company's branded electronic cigarette "Bionic Cigarettes" is gaining recognition and increasing exposure throughout the United States. With the traditional cigarette marketing producing billions in sales annually, the electronic cigarette market is slowly gaining market share. As one of the top branded electronic cigarettes, Bionic Cigarettes are positioned for explosive growth and getting the attention of the traditional tobacco industry.

Bionic cigarettes are one of the top branded cigarettes? Odd, I'd never heard of them before. Although, thanks solely to this press release, their exposure has indeed increased a tiny amount!

 

[Traver]

When it comes to PR every brand I read about is one of the top brands.

 

[Vocalek]

For what it's worth, "Bionic Cigarettes" (in quotes as shown) came up with 668 results, the vast majority of which began with "Rapid Fire Marketing Announces..."

"NJOY Cigarettes" (in quotes as shown) retrieved 92,700 results.

NJOY retrieved 4,090,000 results.

"Smoking Everywhere" (in quotes as shown) retrieved 266,000 results.

"Joye 510" (in quotes as shown) retrieved 1,470,000 results.

"Joye eGo" (in quotes as shown) retrieved 436,000 results.

KR808 retrieved 56,300

JOYe (no quotes) retrieved 3,720,000

Ruyan - 588,000

"Smoke Assassin" - 8,210,000

 

[Kurt]

The article is an ad put out by Rapid Fire Marketing. Not real news.

Edit: Elaine you beat me to the punch...you must have posted while I was getting ready to.

 

[Vocalek]

The one I find problematic is "Smoke Assassin." They have been running ads all over creation, and many people buy one, thinking it is an "electronic cigarette" as we know it. However, there is no nicotine in the products, so using one is not much different from going cold turkey. I wonder how many people try that, fail to find it satisfying, and then are turned off forever on e-cigarettes.

 

[Crumpet]

I would strongly prefer it if companies would cease naming their electronic products as 'cigarettes'. The sooner we move away from that word, the better.

 

[Vocalek]

I would strongly prefer it if companies would cease naming their electronic products as 'cigarettes'. The sooner we move away from that word, the better.

We all wish they had never used "cigarette" in the name, but unfortunately, it is the terminology that the inventor used and it stick. The antis are using in their propaganda and in their "model legislation". When we write to legislators, we need to use the language that means something to them, rather than a new term that they have no frame of reference to interpret.

 

[rothenbj]

Looks like RFMK is truly a grass roots company.

 

[Traver]

Looks like RFMK is truly a grass roots company.

I would say something about that but the powers that be already deleted one of my posts.

 

[DonDaBoomVape]

We all wish they had never used "cigarette" in the name, but unfortunately, it is the terminology that the inventor used and it stick...

It is the term most likely to attract smokers. I'm not sure I would have perked up my ears when first hearing "personal vaporizer." I sure did when I heard reference to "electronic cigarette" in a local newscast two years ago.

The term (often used by the public rather than the media) that I squirm at is "fake cigarette."

 

[Crumpet]

It is the term most likely to attract smokers. I'm not sure I would have perked up my ears when first hearing "personal vaporizer." I sure did when I heard reference to "electronic cigarette" in a local newscast two years ago.

The term (often used by the public rather than the media) that I squirm at is "fake cigarette."

It can be mediated, though, by using the term 'personal vaporizer' or just 'vaporizer' whenever the term e-cig is used. For instance, I'll typically say..."when I use my vaporizer (or e-cig)"..... I like to give the term pv top billing. The name Bionic Cigarette conjures images of some larger than life smokeable device (at least to me) as opposed to a less dangerous and imposing little piece of technology. Same goes for comparing a pv to a 'regular cig' : it makes it sound like it's just another style of the same old thing when really it is something completely different even though it has a few similarities.

But that's just me.

 

[Zal42]

The term (often used by the public rather than the media) that I squirm at is "fake cigarette."

But, in the case of vaporizers that are made to resemble cigarettes as closely as possible, at least "fake cigarette" is an accurate description. Can't say the same about "e-cigarette".

 

[GMoney]

It can be mediated, though, by using the term 'personal vaporizer' or just 'vaporizer' whenever the term e-cig is used. For instance, I'll typically say..."when I use my vaporizer (or e-cig)"..... I like to give the term pv top billing. The name Bionic Cigarette conjures images of some larger than life smokeable device (at least to me) as opposed to a less dangerous and imposing little piece of technology. Same goes for comparing a pv to a 'regular cig' : it makes it sound like it's just another style of the same old thing when really it is something completely different even though it has a few similarities.

But that's just me.

I was thinking that PV or Personal Vaporizer or Vaporizer was better terminology than e-cig until I googled "vaporizing" and "vaporizer". Maybe it is the part of the country I live in or the fact that I don't do drugs(except for nicotine ) but I was surprised to find that most of the search results were illicit plant drug related, that association would not be good. So, I haven't decided what terminology should ultimately be used. As Vocalek said though, it is often necessary to use the term e-cig simply because it is a term that many either know or can quickly grasp.

 

[Thulium]

It is the term most likely to attract smokers. I'm not sure I would have perked up my ears when first hearing "personal vaporizer." I sure did when I heard reference to "electronic cigarette" in a local newscast two years ago.

The term (often used by the public rather than the media) that I squirm at is "fake cigarette."

Even when my daughter was younger, she immediately understood what it was when I described it as a "pretend cigarette"--even a child can appreciate how "pretending to smoke" is safer than smoking. For smokers, it almost doesn't matter WHAT you call it until they actually try one.

 

[Traver]

Even when my daughter was younger, she immediately understood what it was when I described it as a "pretend cigarette"--even a child can appreciate how "pretending to smoke" is safer than smoking. For smokers, it almost doesn't matter WHAT you call it until they actually try one.

Right and like it or not were stuck with the term electronic cigarette anyway.

 

[Thulium]

Right and like it or not were stuck with the term electronic cigarette anyway.

The term that irritates me a little is using the word "smoking" instead of "vaping". I realize that "vaping" is a new and potentially confusing term, but anti-smokers already have a hard enough time figuring out the difference between smoke and vapor so it is really unhelpful when people still call it smoking. If there is no combustion, there is no smoke; if there is no smoke, it is not smoking.

 

[Motivaper]

It is the term most likely to attract smokers. I'm not sure I would have perked up my ears when first hearing "personal vaporizer." I sure did when I heard reference to "electronic cigarette" in a local newscast two years ago.

The term (often used by the public rather than the media) that I squirm at is "fake cigarette."

I agree! I was "attracted" to the term "e-cig" (sounded cool & contemporary at the time!) With e-cigs particularly, I think attraction is much better than promotion!

Personally, I refer to them (the hardware) as electronic cigarettes, and explain that I'm "vaping" while explaining the vapor part!

 

[Adrena]

Resistance is futile, I'll continue to vape my E cig. (sorry had to say it)

 

[DonDaBoomVape]

It depends on the context and purpose. When vaping in public indoors, I use the term "personal vaporizer" (or even "inhaler") to defuse anti-smoking sentiment. When asked about it with non-hostile curiosity, I'll say "electronic cigarette" but follow-up with the clarification that there is no tobacco or smoke.

For marketing purposes (other than to the vaping community), "electronic cigarette", "e-cigarette", or "e-cig" is the grabber.