UCSD survey of Online Ecig Retailers

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newswise.com/articles/survey-finds-e-cigarette-online-market-on-fire

The survey, published in a June 16 special supplement of the journal tobacco Control, found that 10 new e-cigarette brands entered the Internet marketplace every month, on average, from 2012 to 2014, and that there are currently 466 e-cigarette brands online, offering more than 7,700 flavors, including candy flavors such as gummy bear and marshmallow, that may appeal to children. In contrast, traditional cigarettes sold in the United States can be marketed in just two flavors: tobacco and menthol.


Although the authors support the Food and Drug Administration’s proposed rules that e-cigarette companies be required to list ingredients and nicotine strengths, follow good manufacturing practices to ensure product safety, require child proof e-liquid containers and ban sale to minors, they caution that overly stringent regulations could have unintended consequences. Regulations would likely favor brands with strong financial backing and most of these would be owned by tobacco companies.
“Obviously, tobacco companies would be more concerned with protecting cigarette market share than smaller e-cigarette companies,” Zhu said.
 
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