And I agree with you about the scale of the defeat that awaits the
vaping trade and community - it's going to be monumental in comparison to the defeat inflicted on smokers. Unless there are legal challenges, the entire trade will be handed over to the cigarette industry both in the US and EU, and there will just be a few minis and cartos for sale legally.
The trouble with legal challenge is that it is, yet again, a reactive approach not a proactive one. It treats the symptoms not the causes. In a way this is like medicine now, it treats symptoms instead of the cause, and as a result the costs are enormous and very little can be cured.
The best policy is proactive because it fixes the cause not the result. It's cheaper, more efficient, and gets a better result. The last legal challenge to the FDA cost $500,000 and only succeeded because they didn't have a leg to stand on. That's quite expensive for a challenge to a groundless interference with business. This time round, the FDA hold all the cards, and the bill will be $5m for a small gain.
It never pays to wait and see how big the damage is going to be before trying to fix it.
Apparently we don't have the ability to put any counter-propagandists we may be able to call on in touch with the funding they need to stop the financially-driven oppression. Because of that, we are going to pay a heavy price.
Where are the half-page ads in major media drawing attention to the fact that the most senior tobacco control scientists in the world have stated as fact that ecigs will save millions of lives? And that anyone who says different needs to explain their sources of income?
Where are the videos that should be everywhere all over YouTube and the media, featuring the top names in tobacco control - like Britton, West, Hayek, and others - explaining that ecigs have a tiny fraction of the risk of smoking and therefore disease and death among smokers will be reduced to a tiny fraction of today's figures if smokers switch?
Where are the TV interviews with top names in public health such as Phillips and Bates explaining that opposition to
vaping is groundless on any health basis, and will cost millions of lives?
Where is the media drive to counter the continual propaganda assault that is helping to destroy
vaping?
We are going to pay heavily for our lack of any counter-propaganda effort.