Let's say 8 million US vapers are consuming 35 mg of nic per day. 8,000,000 x 35mg = 280 million mg per day x 365 days = 102 billion mg per year / 100,000 mg in a one liter bottle of 100mg nic = 1 million bottles of nic per year. That's $50 million a year at the typical price. My numbers could be high or low but that's the kind of scale we're talking about. That consumption does not go down by 50% over a few months.hoarding and joining the DIY part of vaping is taking its toll. I used to buy 60mls a week from b&m, the rest bought online ,, now I only diy.,, Essential Depot put out some email a month+/- ago saying demand is growing from commercial accounts that is why they had to increase prices.......I don't believe them and said so. with the current state of affairs with the FDA.. more (mixing) shops are likely to close locations not open more locations.
I used to buy quite a bit from Slims. coupons/discounts were more rare,, now its almost every email.. DIY is taking over.
Hardware could be more volatile because most vapers are buying what they want rather than what they need. After a few hundred dollars up front for DIY supplies and a couple of mods and atomizers my cost to vape is well under $100 a year for everything. The vape market is far from that kind of consumer efficiency but it has to be going in that direction and the FDA harassment can only accelerate the process.