the average person is "burnt out" on media stories. ...
Good post... but it pretty much doesn't apply in California.
The populated areas of CA, that have voting power and pull with Legislators, have more shops per sq/mi than probably anywhere else in the world.
From where I sit, I can drive to no less than 10 shops in less than 15 minutes. My county has over 50 shops at last count.
Everyone here seems to know someone who vapes... in fact, on any given day, I routinely see more people vaping than smoking.