Quote from that link:
"Using a cutting-edge silicon valley material that was developed over two years, this tank has a CVU chip, or center vaping unit, that has been granted over a dozen patents in the United States and lasts for years."


Never knew Silicon Valley was a material, I wonder if you can see Apple, Google and Facebook printed in there if you look hard enough.
I'll give it this though by using a plate you do indeed have alot more surface area.
PS: Contact your lawyers right NOW, someone already beat your "idea" to market.
Vapeston Ceramikas Tank | Vapeston – Sub Ohm Tank Manufacturer