Swisher is not BT. They do stuff like cigars, pipe tobacco, RYO stuff, and V2 cigalike, no cigarettes sold on the market. They also just bought vapor beast. They appear to be committed to having a solid footprint in the vape market. I would judge them by their products, not by implied connection to BT.
It will be a very sad day when things like these are all that is available to folks new to vaping