That sounds like a great B&M. Here in the US (Texas), the B&M I have visited generally have a 25-50% markup (or more) over online shops.checked around abit. they are about 10-15 euros cheaper for a flask than some webshops I found
the X cube II I saw there was cheaper than most places.
It's a really nice B&M with no ridiculous markups. Very nice atmosphere. More hardware than liquid but eh.
it's fun that they have a liquid buying card though. buy 10 bottles of 15-30ml and the 11th is free.