I only smoked outside, so when I'm puffing on my cheap ... Njoy King, I go outside as well. In terms of educating the public or trying to influence current smokers, I believe that you would be able to achieve this easier when done outside around those who smoke. Somebody that has never smoked or vaped could care less that you are exhaling vapor and probably would not want to be around it, especially if trying to enjoy a meal in a restaurant or watch a movie. That being said, I did find myself stealthily hitting my King at Disneyland recently, but screw it, I can't stand the majority of the tourists there anyways!