If labeling requirements, including labeling seen as marketing to children, were recognized and being applied across industries where the labels could be considered harmful to children I would have a different opinion. Consider the alcohol industry that doesn't have this restriction, and yet does indeed have this type of unregulated labeling. Or even more telling, the breakfast cereal market. There have been many health organizations both government and private that have preached the unhealthiness of popular breakfast cereals for children, and yet they use marketing that go far beyond marketing pictures (although children specific labeling is used extensively) and include marketing directly during children television programs and specifically children's TV channels. But these are not considered an issue? Given 5 minutes I think anyone could find at least 10 examples of specific marketing to children that could be considered not in children's best interest, and yet is allowed. And I don't think ejuice is specifically marketing to children as some other industries do. There just exists the possibility that the marketing could entice children with ejuice labels, but it is not the primary intent.
I certainly question any regulation that targets a specific market, while ignoring similar issues in others. This is simply a targeted attack in a larger battle strategy against vaping. I would also posit that the labeling on these ejuices, for the most part, is done to convey the flavor profile of the ejuice rather than market to kids. When I see a label with an oatmeal cookie on it you can probably imagine what flavor I expect the juice to taste like. And that label had nothing to do with trying to market the ejuice to children, although granted, children might be considered a subset of who that flavor profile might interest.
I just don't buy that the vaping market is so significantly different from other markets that might have a marketing effect on children (and some are very specific in marketing to children, known to be to a child's detriment) that regulations need to be specifically applied to this market. So I guess I just see this as another tactic for attacking vaping with a tried and true method of garnering support of the uneducated population. It's simple to understand right? Bad for the children.
So I don't believe that the benefit of children is the sole or primary reason for this type of regulation and I don't see this as reasonable action and will fight this as well as other regulations against vaping.