The e-cig must not be compared to anything .. not Chantix, not NRT, not tobacco cigarettes. Comparisons will be quickly dismissed as irrelevent to the point at issue. The only relevant issue is whether the e-cig by itself is a safe product. If no claims are made for smoking cessation, nothing else needs proof. But safety does. We do not have that proof and it's not a matter of playing nice-nice as you say, but of acknowledging what needs to be done so all knowledge is on the table.
We need the study. We need a halt to claims that make an e-cig appear to be a device using a drug to treat addiction. We need proof that the e-cig, by itself, is safe. Not anecdotes. Not stories on a forum. We need a study of smokers who have never used an e-cig before attempting to use our device for 12 weeks. That shouldn't be some impossible obstacle -- and then we will have something many medical professionals would be willing to consider.
We need the study. We need a halt to claims that make an e-cig appear to be a device using a drug to treat addiction. We need proof that the e-cig, by itself, is safe. Not anecdotes. Not stories on a forum. We need a study of smokers who have never used an e-cig before attempting to use our device for 12 weeks. That shouldn't be some impossible obstacle -- and then we will have something many medical professionals would be willing to consider.