It is difficult to determine the impact vaping has on BP.
We do know BP spends freely on advertising smoking cessation products, ineffective as they may be, and the media loves them as a result. They also contribute to political campaigns.
I have read there may be 11 million vapers, but personally I think that number is overblown. That would mean about 1 vaper for every 3 smokers.
Whatever the real number of people vaping may be, every one of them is viewed as a lost opportunity for BP. Millions of tablets and patches means real money to BP.
We do know BP spends freely on advertising smoking cessation products, ineffective as they may be, and the media loves them as a result. They also contribute to political campaigns.
I have read there may be 11 million vapers, but personally I think that number is overblown. That would mean about 1 vaper for every 3 smokers.
Whatever the real number of people vaping may be, every one of them is viewed as a lost opportunity for BP. Millions of tablets and patches means real money to BP.