Yeah I honestly think I will never, even after hitting the lottery, be able to justify $1/ml. juice(nicQuid etc.) It's all vg/pg, nicotine and flavor. I can't see how me having to wait a week while someone gets around to making my juice makes it more expensive, then I gotta let it steep (this does change the juice). Nothin' wrong with that I just don't think I can justify the vast price differences from vendor to vendor when the only real variable is whether you like a or b or c. I have paid from $16.95 to $10.00 for 30ml. here in Dallas (metro area) with price giving no indication of quality. Wish I could just go ahead and take the plunge and buy juice online...I guess everyone has that shelf, box, drawer of "maybe if I'm desperate" juices they wish they never would have gotten...buying without tasting is a scary thought...maybe if I could find samples, like 3 or 5ml. to try like nicquid but with reasonable prices for 30ml. and up...