I'm willing to volunteer as much as the next person but...
I might sound like the folks who come after me here by saying, so far I see:
A website (albeit with great intent and information - I assume done by volunteers, and I would like to assume that) doesn't cost more than around $20-$100 or so a year and some video tape that cost less than $3.
A mission that must be taken up by people willing to commit their time and resources, for sure.
I assume that the Congressmen are NOT being paid, we don't want that, do we?
And finally there is something called the Clayton Act by the Federal Trade Commission which is currently nipping at Google and Microsoft for sitting on the same board. Even with their expensive lawyers (who probably care less about missions and causes) the FTC is citing the Clayton Act with them for being members of the same association and may charge them in an Anti-Trust action for unfair competition.
501s can usually fly under IRS radar, but when a complaint is made, well...
So those are the expensive things (lawyers) and maybe paid for media time and space. I might be wrong but I don't think that's necessary. Will it be sponsored advertising or a public service message? "The Electronic Cigarette: A Breath of Hope", etc... I'm willing to donate my whole ad campaign to the cause if anyone thinks it's useful. I have 15 ready now.
Salmon hit a home run and touched all the bases. People of good-will and plain common sense will get it. YouTube is free. The press can do the rest.
That video is worth ten $300,000 infomercials and cost less than $3 in actual material expenses if everyone pitched in their time.
It's up to all of us, members of an ECA or not.
Right now the results are good, but it's the future of this idea that has me worried.
So far I got $103 tops for a knockout video and usable website, plus maybe tax. Save the receipts, some other 3 letter acronyms may want to look at them.
I think it's mostly about good-will, sweat equity and everyone here spreading the word outside.
We have people on this forum that are willing to do polls, make documentaries, write music, send emails, do interviews and have volunteered the use of their resources to do it.
I must be missing something. I must not know enough about it.
Does anyone know enough about it to fill me in, or am I just clueless?